Amazon is the world's largest eCommerce platform where millions of people purchase products by using their website and mobile app. It also allows other merchants to sell products on Amazon as a third-party seller. The number of third-party sellers on Amazon has grown significantly over the years. Here are some interesting Amazon seller statistics you need to know in 2021:
Here the amazon sellers statistics you need
know
Number of
active sellers on Amazon.com:
2,000,000
Number of
Third-Party Sellers in 2020: 2,039,800
Amazon’s
sales through third-party sellers amounted to $193 billion in 2019
60% of
Amazon’s unit sales come from third-party sales.
The
average value of items sold by a third-party seller is about $45, according to
ChannelAdvisor.
According
to Amazon, there are over two million sellers worldwide who sell in Amazon's
stores.
11% of US
online shoppers have bought from a small business owner on Amazon.
Sellers
with less than $100k in annual revenue represent 40% of units sold on the
platform.
Over half
(55%) of total units sold on the platform come from third-party sellers making
up less than 10% of those registered as “
There are 10 million third-party sellers on Amazon
As of
2021, there are over 10 million marketplace sellers on Amazon.
In 2020,
55% of all physical gross merchandise sold on Amazon was sold by third-party
sellers.
Amazon's
third-party sales grew by 39% from 2019 to 2020.
The
number of active sellers on Amazon grew by 20% from 2019 to 2020.
In 2020,
US-based third-party sellers accounted for 55% of all physical gross
merchandise sold on Amazon worldwide.
Sellers
located in China accounted for 23% of all physical gross merchandise sold on
Amazon in 2020.
53% of
all independent sellers using the Fulfillment by Amazon (FBA) service are
profitable.
Amazon
currently has over 2.5 million sellers in the US, and that number is expected
to continue to grow.
Amazon
sellers based in the US generated $160 billion in sales on Amazon in 2020, up
44% from 2019, according to One Click Retail.
More than 33% of all goods sold on Amazon are from
third-party sellers.
Amazon
sellers worldwide reached about 482,000 in the first half of 2020, according to
an estimation by Marketplace Pulse.
Over 2
million people sell on Amazon. In 2019, Amazon sellers generated over $160
billion in sales in the U.S.
But how
much money can you really make selling on Amazon?
According
to Amazon’s 2019 “Small Business Impact Report,” more than 50,000 small and
medium-sized businesses (SMBs) surpassed $500,000 in sales in Amazon’s stores
worldwide. In the U.S., nearly 20,000 small and medium-sized businesses
surpassed $1 million in sales in Amazon’s stores. And 4,000 U.S. SMBs surpassed
$10 million in sales in Amazon’s stores worldwide.
The
number of small and medium-sized businesses surpassing $1 million in sales
increased by 20% year over year (YoY). More than half of Amazon’s total global
sales came from third-party selection this year as well.
Marketplace
Pulse estimates that only 1% of all Amazon sellers make over $1M in sales per
year.
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